Privacy Policy for The Flatlands

Last Updated: November 12, 2024

This Privacy Policy explains how we, The Flatlands, access, collect, use, share, retain, and delete your information when you visit our website or use our game application. By using our services, you consent to the practices described in this Privacy Policy.

1. Types of Data We Access, Collect, Use, and Share

Website Visitors

We collect data such as IP address, location data, and browsing behavior through Google Analytics and Google Tag Manager for website performance insights. Our website uses cookies, including third-party cookies, to personalize your experience and provide analytics for website improvement.

Game Users

We collect information about the device used to play The Flatlands game, including device ID, model, operating system, and crash reports to ensure optimal performance. In-game activities, such as scores, levels completed, and usage statistics, are collected to improve the gaming experience, track engagement, and refine game features. For users aged 13 and above, we may collect limited personal information, including user ID and, if permitted, location data for personalized content and service improvements.

2. Data Sharing with Third Parties

We may share data with third-party providers to facilitate services, ensuring they comply with child privacy regulations. This includes analytics services such as Google Analytics and Google Tag Manager for anonymous data tracking on our website. For users above the age of 13, we may work with third-party advertising partners, while users under 13 are only shown non-personalized, age-appropriate content.

3. Secure Data Handling Procedures

We implement industry-standard security measures to protect user data. Data transmitted from our app or website is encrypted to prevent unauthorized access. Only authorized personnel have access to sensitive or personal data, and we conduct regular security audits to maintain the safety of user information.

4. Data Retention and Deletion Policy

We retain user data only as long as it is necessary to provide our services, improve our app, and comply with legal requirements. Non-identifiable, aggregated gameplay data may be retained indefinitely for analytical purposes. Users may request deletion of their personal data by contacting us at our support email. Upon request, we will delete personal data within a reasonable time frame, provided that the data is not required for legal or legitimate business purposes.

5. Children’s Privacy

Our game and website are designed for users aged 4 and older, with particular privacy considerations for users under 13. We do not knowingly collect personal information directly identifying users under 13. Gameplay data collected for these users is anonymized and includes non-personalized, age-appropriate advertisements. Where necessary, we seek parental consent for any data collection beyond the minimum necessary for core app functionality.

6. How We Use Your Information

We use Google Analytics and Google Tag Manager for insights on website traffic and usability, helping us improve user experience. Data collected within the game helps us optimize performance, track engagement, and personalize features for users aged 13 and older. Advertising for users aged 13 and older may include personalized ads, while users under 13 are shown only non-personalized ads compliant with COPPA standards.

7. Cookies and Tracking Technologies

We use both first-party and third-party cookies to provide a personalized website experience. Children under 13 are only served essential cookies, while other users can control their cookie preferences through browser settings. Disabling cookies may impact some website features.

8. Security of Your Information

We take reasonable steps to protect all data collected. While no system is completely secure, we strive to use industry-standard protections for your data.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal or regulatory reasons. The “Last Updated” date will indicate when revisions were made.

10. Contact Us

If you have questions or concerns, including requests related to children's data, please contact us at:

The Flatlands Support Team
Email: office@azzetz.io